It helps you to determine the needs and opinions of your customers or potential customers through the information in social media using natural language processing and text mining.
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Listen your customers in social media

Before you make an offer to your customers, it allows you to evaluate their needs and feelings by incorporating the information available on social media.

Increase performances of marketing models

Social media analytics increases upon the performances of marketing models which are traditionally built using demographical and behavioral attributes.

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Discover potential customers

It helps you to find potential customers that have similarities with your existing ones.

Beware of what others say

It allows you to carry out sentiment analyses of the opinions stated in social media regarding your company or any of your products.

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